After Italy, it has been a whirlwind. We signed a few contracts and we
are quite busy. Work has taken us to Palm Springs and La Quinta, CA for a week
and now I am in Ohio for CDC facilitating a School Health Guidelines training.
In CA, we are working on the Clinton Foundation’s Health Matters Initiative as
the content lead for their anchor event, the Health Matters Conference in La
Quinta CA, January 15. Many of you know Ginny Ehrlich who is the CEO of the new
initiative and rocking it! Here is some information on the President’s new
Clinton Health Matters Initiative Overview
The vision of the Clinton Health Matters Initiative is to improve the health and well-being of all people in the United States by activating individuals, communities, and corporations to contribute to the health of others through individual, systems, and investment actions. The ultimate measures of success of the CHMI will be a reduction in the prevalence of preventable disease, a reduction in healthcare costs associated with preventable disease, and an increase in well-being indicators across the United States. The success of the CHMI initiative will be measured by:
· An improvement of key preventable disease measures and health and well-being indicators, as well as a reduction in healthcare costs associated with preventable disease.
· A reduction in health disparities across populations.
· The number and economic impact of commitments made by corporations and organizations to contribute to the health and well-being of others.
· The number of individuals taking meaningful action to contribute to the health and well-being of others.
The Clinton Health Matters Initiative will simultaneously activate individuals, communities and corporations to contribute to the health of others through a variety of evidence-based individual, systems, and investment actions through a three-pronged strategy that includes:
• Activating individuals to make a difference in their communities,
• Convening community leaders to establish a region-wide investment in the health and well-being of their citizens, and
• Engaging corporations to make investments or commitments towards the health and well-being of their citizens.
To ensure that CHMI addresses the key economic and quality of life challenges facing the United States, each of the CHMI pillars will emphasize improving health and well-being as a means of reducing preventable diseases, including, but not limited to Type 2 diabetes, obesity, HIV/AIDS, and cancer. CHMI will address health across the lifespan, recognizing that establishing healthy living habits, even later in life, can reverse disease patterns and extend life expectancy while reducing health care costs. In addition to addressing healthy lifestyle, CHMI will focus on key settings in which children and adults spend the majority of their time – schools, workplaces, doctor’s offices and communities.
Health behavior change research suggests that social networks strongly influence individuals’ health choices, such as whether they are physically active, maintain a healthy weight, and maintain efforts to cease tobacco use. CHMI will work to harness individuals’ natural enthusiasm for healthy living by activating them to help others make healthy changes in their lives through local, but scalable efforts.
Specifically, CHMI will utilize best practice field organizing methods and will cultivate relationships with social meet up organizations to enable health enthusiasts to organize “meet ups” in their communities focused on engaging their social networks in modeling healthy living and devising ways to improve access to healthy living for others who are less fortunate in their communities. Local efforts could take the form of coordinating free walking groups or exercise classes in high poverty areas, extending farmers’ markets to local food deserts, or sponsoring tobacco cessation support in high needs areas. In addition to hosting or developing the online convening tool, CHMI will establish a system for collecting stories and photography about local efforts catalyzed by CHMI. These stories will be used as a means to inspire action in others and to share best practices across engaged individuals. To encourage local groups to take on meaningful projects, CHMI will create a downloadable activation kit that will offer tips on hosting meet ups, community service project suggestions, promotion and evaluation tools.
CHMI will also work with highly visible yet credible champions, such as professional athletes and celebrities, to serve as ambassadors for the initiative. CHMI Ambassadors will be required to make their own commitments, as well as serve as spokespeople to encourage individual action and celebrate local efforts through appearances.
Improving Health & Well-Being in the Community
CHMI will play an important role in improving health status and reducing health disparities in the communities across the United States by serving as a convener, technical expert, and facilitator of regionally-based efforts to improve health across the lifespan. CHMI will place a regional director in high needs areas to work with regional governments, corporations, non-governmental organizations, institutes of higher education, philanthropies, and individuals to develop and implement a coordinated, systemic approach to address the health disparities and improve health and well-being for all citizens. Mirroring the overall measures of success for CHMI, success of this place-based initiative will include: 1) the number of citizens taking meaningful action to contribute to the health and well-being of others: 2) an improvement of key preventable disease measures and health and well-being indicators, as well as a reduction in healthcare costs associated with preventable disease in the targeted region; and 3) the number of and economic impact of commitments made by corporations and organizations to contribute to the health and well-being of others.
Engaging Corporations & National Non-Governmental Organizations
CHMI will engage business, industry and non-governmental organizations (NGOs) in a variety of ways. First, CHMI will engage corporations as sponsors and funders of the initiative. In addition to providing financial support to the CHMI initiative and/or the conference, these companies will be asked to make a specific pledge on how they will contribute to the health of their employees, schools or backyard communities. These pledges will take the shape of voluntary agreements whereby these corporations make measurable pledges to improve the health and well-being of their communities and report on agreed upon measures over time. Viable pledges will be recognized and celebrated through appropriate announcement strategies, social media, and new stories for the scale of the pledge. The most impactful pledges will serve as content for the annual Health Matters conference.
Keep an eye out in the beginning of the new year for our mailer. And, if you do not get one, we need to add you to our mailing list, so contact us at email@example.com